Monday, August 10, 2009

Look Book

Now that our samples are coming off the presses, we're finally able to move beyond showing blueprints of our line — in about a week, you'll start to see the actual product!

(We initially produced several samples digitally to get the general feel. We're proud to say we'll NEVER sell digitally printed pieces, however, as the quality of screen printing is far superior.)

So with our clothes in hand, it's time to plan for our look book.

Right now we're scheduled for an August 30th photo shoot at the Franklin Park Zoo featuring several children ranging in age from one to four-years old. Renatta is putting together outfits as I type this, coupling our pieces with those of WeSC, Cre8tive Rec, and more. I can't wait to see the final outcome.

This weekend we've got to get ourselves over to the zoo to scope out some potential locations, and of course we're in the midst of coordinating with parents, kids, photographer & crew, but I think we've got it all in hand.

More to come!

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